Tuesday, December 31, 2019

Zias Profile Personal Interview Essay - 1610 Words

Many people are become and are shaped by their country, beliefs, and values. Zia is an international student from Pakistan who is studying to be able to join the civil service in Pakistan. His ultimate goal is to teach political philosophy. Because he is from Pakistan he has certain different beliefs and values, from Americans, that model his behavior and interactions with others, but I won’t be talking about the person he is in Pakistan. No, I will be writing about the person Zia is here at Concordia College-Moorhead and the impact he has had on those around him. Each person interviewed has known him from at least the second week he has been here at Concordia, and to truly show you Zia’s character here at Concordia I will show you what†¦show more content†¦What stuck out to me though was how modest he was (refer to the interviews). If I had to describe Zia in one word it would be modest. Although Taswar and Tenzin Nosong do not have a definitive first impression on Zia, Alex Cyusa and I do. When he first got here one would say he was very reserved (Cyusa). Alex Cyusa goes on to say that Zia was not shy but he could tell he was reserved. In every interview that I did, the interviewers all said that Zia is an outgoing person. From my first meeting with him, I can definitely say he was somewhat reserved. I actually think he was upset with me because I said I was not a fan of the â€Å"Kite Runner,† which he really enjoys. Although he was upset he did not give me horrible looks or did he try to belittle me. It should me how much maturity he has. When Alex Cyusa mentioned Zia’s maturity, it made me realize how much maturity he does have. Alex even goes on to say that Zia is someone he would be able to go to for advice on an issue or to help answer a question. While being at Concordia he has had an impact on his friends (the people interviewed), including me. All his friends, in one way or another said that Zia had helped them. Taswar said Zia helped him with money sometime. That Zia also helped increase his social life. Alex never stated that Zia helped him, but, from what he said,

Monday, December 23, 2019

Getting the Measure of Crime Essay - 1055 Words

Getting the Measure of Crime What practical problems does the criminologist face in going about his business? What does an informed examination of hidden crime tell us about (1) official criminal statistics and (2) The nature of social order? Are there such things as victimless crimes? Why? In my essay I will first talk about crime and what it means, I will then talk about what different methods criminologists use to collect crime such as crime surveys and self report studies and there positive and negative sides. I will then go on to talk about victimless crimes. The definition of crime is something that is punishable by the criminal justice system, and is â€Å"An act†¦show more content†¦They measure the rates of victimisation by questioning a randomly selected sample of the population about experiences as victims of selected crimes. They are one of the most frequently used and claim to be the most reliable indicators of the true levels of criminality in society. Their results can be used to make a fairly reliable estimate of the extent of those particular crimes in society but can only help estimate the levels of particular crimes and do not record the true level of crime in a particular part. It is also not well placed to measure crimes such as drugs and consensual sexual offences. Positive points about crime surveys is that not only do they count crimes rates, many collect additional information about crime, victims and the police. They record both reported and unreported crimes and can also look at public attitudes to the p olice and use it in preventing and dealing with crime. (William.K,2001) Another way of collecting crimes rates is by self report studies, these can be in the form of a questionnaire or interview. Self report studies are mainly used to test hypothesis about the reasons forShow MoreRelatedThe General Strain Theory Of Criminology Essay1521 Words   |  7 Pagesrespectively in their classical school of criminology, is the scientific study of crime, its causes, law enforcement as well as prevention measures taken to curb and control the crime in this case. Despite the fact that criminology has lots of fields including sociology, economics, psychology, biology, psychiatry, statistics and even anthropology, the term also has various theories explaining the real concepts surrounding crime, criminal and criminologist. The reason as to why these theories are many isRead MoreMeasure 11 Essay1570 Words   |  7 PagesMeasure 11. This is the law that gives people a mandatory minimum sentence starting at 5 years 10 months, and going up all the way to 25 years in prison. The law gives a list of about 21 crimes that, if committed by a person, come with a set amount of time that must be served day for day by the offender, without any chance of good-time, work-time, or the possibility of a second look. Applying to ages 15 and up, this law takes the power out of the judge’s hands when it comes to sentencing someoneRead MoreEye For An Eye Is The Best Way Of Dealing With Criminal Behavior856 Words   |  4 Pagescurb crime, and restore law and order in the society but still people happen to break laws despite the existence of law. However, someone may ask what is the best way of dealing with criminal behavior? Should the society embrace the concept of â€Å"an eye for an eye† or â€Å"get to the root† of the problem, or just simply to focus on and assist the victim (Schmalleger Smykla, 2012 pg. 12)? Many studies conducted by criminal justice scholars in line with this debate point towards punishment to crimes committedRead M oreEssay about Convictions of Adult Offenders in Canada739 Words   |  3 Pages On Sept. 16, 1995, after fatally stabbing her husband as he slept, 19-year-old Jamie Tanis Gladue shrieked: I got you...bastard. In addition to getting her husband, however, Mr. Gladue disregarded the rule of law. In the course of confirming Ms. Gladues sentence of three years for manslaughter -- only six months of which were served behind bars -- the Supreme Court of Canada scoldedRead MoreParadox : Measure For Measure, 1984 And Punishment1463 Words   |  6 Pages Paradox in Measure for Measure, 1984 and Punishment Paradox in Orwell’s 1984 novel emphasizes the contradictions of the legal institutions more than in Shakespeare’s Measure for Measure. The usage of irony to show the cruelty behind the words of the Party slogan, â€Å"WAR IS PEACE FREEDOM IS SLAVERY IGNORANCE IS STRENGTH.† (Orwell 4). Orwell uses antonyms to show the reader in this slogan the contradiction in its own words. Irony is crucial to understand why Orwell’s use of paradox in 1984Read MoreStatistics And Comparing Crime Rates College Data981 Words   |  4 PagesIntroduction: I will be discussing crime rates, statistics and comparing crime rates college data. I will be comparing University of Texas at Arlington and Texas Southern University. In Conclusion of my research UTA had the highest crime rates in alcohol arrest, domestic violence, stalking, motor vehicle theft, sexual assaults, but TSU had more burglaries. I think this is the case that UTA crime rates or high because it is a diverse University and some of the crimes that are committed some culturesRead MoreJuvenile Courts Essay891 Words   |  4 PagesSerious crimes such as murder, burglary and rape have raised questions as to whether the young offenders should face severe punitive treatment or the normal punitive measures in juvenile courts. Many would prefer the juveniles given harsh punishment in order to discourage other young people from engaging in similar activities and to serve as a lesson to these particular offenders. However, results from previous studies indicate such punitive measur es were neither successful nor morally acceptableRead MoreBad Kids Race And The Transformation Of Juvenile Court1649 Words   |  7 PagesThroughout the book, Feld proposes that as a result of this contradiction, the modern juvenile justice system fails in every way possible to establish justice for youthful offenders, provide them with any rehabilitation, or provides any preventative measures that were originally the purpose of the system. What originally constituted the juvenile justice system no longer is supported through its processes, but the ideas that helped form the original system are still somewhat maintained. The idea of childhoodRead MoreShould Students Bullied At School Should Receive Crime Compensation?1586 Words   |  7 Pagesschool should receive crime compensation. What is crime compensation you all might be wondering? Compensation is the process of concealing or offsetting a psychological difficulty by developing in another direction, meaning by talking to a sp ecialist about the problem faced and getting awarded for the efforts of nonviolence. Bullying has been a problem for many years now and the results are extremely negative. The victims are getting hurt whether it’s physically or emotionally. Crime Compensation is aRead MoreWhite Collar Criminals826 Words   |  3 Pagesexamples, with explanations supporting your examples. The judicial system supports the behaviors of making an individual a repeat offender. The prosecution process is flawed when punishing criminals for their crimes. White-collar crimes may not appear to be taken as seriously as other crimes, (i.e., murder, rape, armed robbery, etc.) so the jail sentencing will not be as impactful. This action sends the message to criminals that with softer criminal tactics, they will not do hard time. According to

Sunday, December 15, 2019

Decrease in Supply of Dalda Ghee Free Essays

OLPER`S MILK EXPIRES BEFORE EXPIRY DATE PREPARED FOR THE REGIONAL MANAGER,ENGRO FOODS, COL. AKHTAR KHALILI PREPARED BY ASST. QUALITY CONTROL MANAGER DECEMBER 29, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Decrease in Supply of Dalda Ghee or any similar topic only for you Order Now 03 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 04 CONCLUSION AND RECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 04 FACTS AND FINDINGS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 1. Testing Expired Milk Before Expiry Date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 2. Survey Of Plant In Sukkur†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦O6 3. Chain Of Distributors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 DISCUSSION/ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 EXECUTIVE SUMMARY:- This report comprises of the cause of decline in the sale of Olper`s Milk as many complaints were received quoting that milk was expired before the expiry date. This report analyses the causes and recommend certain solutions that Engro Foods should take to correct this situation. The report also clarifies that Olper`s Milk is 100% full of nutrition and have no harmful chemicals or bacteria which could cause diseases. INTRODUCTION:- Engro foods launched its most famous product Olper`s milk in the year 2006. Since then this product is highly demanded all over Pakistan. Recently many complaints have been made from our most valuable customers that milk was expired before the expiry date. This report comprises of facts and findings about this cause of failure of Olper`s milk due to which our bar of good will is decreasing. After study of this report you will be able to answer the following questions: * Who was responsible was this failure of Olper`s milk? * What are the reasons behind this problem? What initiative should be taken to solve this problem? CONCLUSION AND RECOMMENDATIONS:- After completing all my research work and findings on this problem I came to a conclusion that the distributors of Olper`s milk were at fault, they played with our trust and good will. They removed the original expiry date form the tetra pack container of Olpers milk and printed a new expiry date just to avoid the consequences of over stocking of inventory. Olper`s milk is full of nutrition than any other tetra pack milk. It consists of some good nutritional fats that give it a rich flavor and taste. According to my survey of plant and dairy farm no harmful chemical of bleaching agent is added in our milk it’s pure and healthy. Following are the recommendations I conclude on the basis of my finding: * Engro foods should immediately break its contract with JAVED BROS. chain of distributors as they misused our product for their benefit and directly blamed our brand for providing expired milk. * Promotional deals should be launched for Olper`s milk for increasing its demand. * New advertisements should be on aired to promoting Olper`s milk and for gaining back the trust of our customers * JAVED BROS. hould be sued and compensation should be demanded. FACTS AND FINDINGS:- For finding the real causes behind our customers complains I made certain surveys and researches to come to a conclusion. The research findings presented here falls in to four categories: 1. Testing Expired Milk Before Expiry Date 2. Survey Of Plant In Sukkur 3. Chain Of Distributors 1) TESTING OF EXPIRED MIL K BEFORE EXPIRY DATE:- I started my work by testing the expired milk before expiry date to know about the actual damage of the milk. The results showed that milk was actually expired and had been curdled and a bit smelly. The expired milk contained a few percentage of urea in it which revealed that it was harmful and expired. Due to this reason our sales declined by a heavy margin in last month as compared to our competitors: Size (ml)|   |   | PERCENTAGE OF SALES IN NOVEMBER 2012|   |   |   | OLPER`S| HALEEB| MILKPACK | MILLAC| NIDO| 1000| 46| 45| 70| 45| 39| 500| 50| 65| 85| 57| 49| 250| 13| 12| 19| 10| 20| This rapid decrease of sales came with no of complaints as well and I compared the complaints of last three months and found out that that in November complaints were increased by 90%. ) SURVEY OF SUKKUR PLANT:- After testing the expired milk I visited our milk processing plant in Sukkur and there I came to know that Olper`s milk is being processed in the correct way and no harmful chemicals are being added in it to make the expiry process earlier. The nutritional values of our milk are in accordance with those suggest by World`s Health Organization Here we can also see that expired mil k did not contain any amount of iron in it as it was turned in to urea after expiring. 3) CHAIN OF DISTRIBUTORS:- My final survey was of the chain of distributors we use to distribute our roduct in market we recently changed our distributors an 2012 and had signed a deal with JAVED BROS. chain of distributors. I disguised myself as a new trainee over there and spend a week analyzing the situation over there. I came to know that from past few months they are having a problem of overstocking of Olper`s Milk and as it’s a perishable good it has to be used otherwise the distributor will face loss | | | | (Packets )| | S. No| Month| Order| Demand| 1| September| 30000| 28000| 2| October| 31000| 22810| 2| November| 37000| 29000| The above chat is the ending inventory chart of distributors of Olper`s Milk. This shows that the Distributors are at fault and for their own profit are selling the expired milk by changing its expiry date. 3) DISCUSSION/ANALYSIS:- Olper`s Milk is the sign of good taste. Never in past six years such problem has occurred as Engro Foods works with honesty and show complete dedication towards their work. They have even created employment for women in their Sukkur plant and also give employment to women in Punjab to collect milk form dairy farms and deposit in Olper containers. The Facts and Findings of my research also mention the fact that Engro Foods were not at fault. Distributors played a deadly game with us and tried to destroy our good will just off the sake of their own profit. * UHT OLPERS MILK:- Olper`s Milk can never get expired before its expiry date as Engro foods uses UHT(ultra heat treatment)method to pasteurize the milk for 3-4 seconds under 275?. It uses a special new technology LACTOSTAR from China to make sure milk is 100% suitable for health. How to cite Decrease in Supply of Dalda Ghee, Papers

Saturday, December 7, 2019

International Business Trade Association

Question: Explain about the International Business for Trade Association. Answer: Scenario Analysis Five external sources of information that John should have used to collect country information for analysis purposes Government statistics: This includes the population censuses, surveys on the expenditure of the families, Social surveys, statistics on import and export, statistics on production, agricultural statistics and more (Cavusgil et al., 2014). Trade association: Trade associations are very different in the contexts of data compilation and information distribution activities. The association is expected to produce a trade dictionary or a yearbook which will help the company with its data. Trade associations, such as Chambers of commerce publish valuable data which can help the researcher. Commercial services: Marketing researcher is always interested in the media statistics and the information about the consumers which has been collected from a large scale of consumers. The commercial organisation finances the compilation of the data and expects to make money by selling the datas. Published surveys of markets: Research organisations, business houses publish report and market surveys which help the researcher in conducting the marketing research. National and international institution: Economic reviews of the bank, research report of the universities, articles, journals all are important sources of contact information. Global agencies such as, IMF, IFAD, bank and more produce excess of secondary data which can be really helpful for the researcher. Three control instruments that the business might use to govern the international operations Monetary policies: These policies include the expenditure of the government, subsidies and government taxes. Governments in developed countries lift the majority of their taxes from progressive income taxes. Firms with higher wage bills, finds it cost-effective to substitute other natural income of a labour. Monetary policies can also affect the rate of interest, credit supply and inflation. Trade and exchange rate policies: These policies include the taxes on the import and exports. It mainly controls the trade. It reduces the domestic manufacturer prices for the export products. It also increases the domestic prices on the items which are imported. In the global environment, an open framework, less tax and limitations on the import and export is good for the sustainable development. However, some countries are also concerned with the negative exterior balances on the global purchasing power. Labour and employment policies: Policies related to wages usually covers the union labour force in the recognized sector. In many under developed nation, the amount of the labour force is very small. Thus, wage policies have very restricted impact on the on the level of wages. The policy helps in allocating the sector of the labours. Huge discrepancy between urban and rural wages leads to an unnecessary acceleration of rural urban immigration. CBBE model Figure 1: Customer Based Brand Equity model Source: (As created by the author) Salience: This stage of CBBE talks about the awareness of the brands. It ensures that the customers can identify the brand and can associate with it, it also discuses about the depth and breadth of the brand (Jiao et al., 2015). Performance: It establishes the meaning to the brand, so that the moment the customers think of the brand, they strategically think both the tangible and intangible brand correlate with the brand. Imagery: It discusses about the user profiles, purchase, history, experiences and more. Judgment: It responds to the customers about the brand identification and meaning. Feelings: Feelings can be excitement, fun, security, warmth and more. Resonance: It converts the brands response to create strong, reliable relationship between the brand and the customer. Blattberg and Deightons eight guidelines as a means of maximizing customer equity A company should spend on the maximum value consumers first. Transform the product management into customer management. Consider how customer equity can be increased by cross selling and add on sales. How the acquisition costs can be reduced Locate the customers equity gain and losses against the marketing programs. Relate branding to the equity of the customers. Observe the critical retention capability of the customers Consider writing different plans for advertising or structuring two different organizations for achievement and retention (Tsao, 2013). Seven benefits for the brand related to the positive brand image created by a successful marketing program Identification and loyalty: The main advantage of branding is that the customers will more likely to remember the business of the company. A potential consumer can keep a strong brand name or image in his mind. Any customer who is happy with the companys product or services are more likely to remember the brand name and it also helps in building a customer loyalty across all the businesses (Dinnie, 2015). Quality image: An established business has a strong image in the market. A well-developed business is more likely to attract more customers and it is generally counted experienced in the product and services. It is also seen as more consistent and dependable than other brands in the market. Loyalty: A customer becomes loyal to a particular brand, when the customer experiences some positivity with the brand; they are more likely to buy that product or services than the other competitor brands in the market. There are high chances that, a brand loyal customer will also recommend the same product to others. Familiarity: Apart from the brand loyal customers, customers those who have never used the companys product or services but have come across the brand name through other means, such as advertising and more, might recommend it to other customers. Extension: A well-established brand is more likely to earn respect from its customers. The company can also spread the respect to the new products, services and locations and simply win the acceptance of the newcomer. Pricing: Branding can boost a company by selling out the products in a particular commodity. The company might create a brand image by its pricing. A premium pricing of a product will highlight the quality of the product. Equity of the company: A branded company will have more resale value than a non brander company. References Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014).International business. Pearson Australia. Dinnie, K. (2015).Nation branding: concepts, issues, practice. Routledge. Jiao, C. H. U. N., Xiao, J. I. A. N. G., Ting-ting, J. I. A. N. G., Shu, Y. U., Wei, F. A. N. (2015). Introducing CBBE Model to Evaluate Library Reading Promotion.Library Tribune,1, 009. Tsao, H. Y. (2013). Budget allocation for customer acquisition and retention while balancing market share growth and customer equity.Marketing Letters,24(1), 1-11.